Henry Barnaby Owens

HBO was feeling the heat from new competitors like Netflix, Amazon, and Apple. We met with our clients and discussed our competitive edge. That even though Netflix may have lots of content, HBO has an undeniable reputation. So we created a campaign to remind people the HBO we've known and loved for so many years will continue to deliver on all the expectations we have from it. Nothing's changed. There's only one HBO. And so, Henry was born. A regular guy who happened to share his initials with HBO. And the expectations that come with it.