About

Creative Director / AI-Native Creative Leader / Brand & Content Strategist / Copywriter

I started as a filmmaker at NYU, obsessed with how stories could make people feel something profound. That obsession led me to advertising agencies in New York, where I discovered the ultimate creative challenge: making complex ideas irresistibly human.

Over the past 14 years, I’ve built my career at the intersection of creativity and technology. From award-winning campaigns at HBO and Netflix, to leading Google’s creative innovation across Europe, to scaling Strava’s global brand voice across 180 million users, to redefining sleep technology with Eight Sleep.

Now I’m focused on what happens when experienced creative leadership meets AI. I build AI-integrated creative systems for brands and agencies. I design workflows, train teams, and ship work that’s faster and sharper without sacrificing the strategic thinking and craft that make it matter. It’s not about replacing creative talent with tools. It’s about giving great creative people better infrastructure.

Along the way, I picked up an MBA, a few Cannes Lions, and learned that the best creative work happens when you combine rigorous strategy with fearless execution, whether that execution is human, AI-assisted, or both.

When I’m not building creative systems, you’ll find me writing novels or directing documentaries. Because the best brand stories are still built with the same fundamentals: authentic characters, unexpected moments, and endings that leave people wanting more.