About

Creative Director / Copywriter / Brand Strategist

I started as a filmmaker at NYU, obsessed with how stories could make people feel something profound. That obsession  led me to advertising agencies in New York, where I discovered the ultimate creative challenge: making complex ideas irresistibly human. 

Over the past 14 years, I've built my career at the intersection of creativity and technology, from award-winning campaigns at HBO and Netflix, to leading Google's creative innovation across Europe, to scaling Strava's global brand voice across 180 million users, to redefining sleep technology with Eight Sleep.

Along the way, I picked up an MBA, a few Cannes Lions, and learned that the best creative work happens when you combine rigorous strategy with fearless storytelling.            

When I'm not crafting campaigns, you'll find me writing novels or directing documentaries. Because the best brand stories are built with the same tools that make great films: authentic characters, unexpected moments, and endings that leave people wanting more.